Director
Customer Experience | Public Engagement | Grade 1
Competencies
Hover on any of the competencies below to view a detailed description.
Core Competencies
Proficiency Levels
Intrapreneurship
LEADING
Critical Thinking and Data-Driven Decision Making
LEADING
Facilitates Collaboration and Influence
LEADING
Learning Agility
LEADING
Digital Savviness
LEADING
Results-Driven Outcomes
LEADING
Public Service Excellence
LEADING
Leading Change
LEADING
Leadership Competencies
Proficiency Levels
Strategic and Visionary Foresight
LEADING
Fostering Well-Being and Coaching
LEADING
Technical Competencies
Proficiency Levels
Engagement Strategy and Delivery
Expert
Reputation Management
Expert
Data Analytics and Visualization
Expert
Public Relations and Media Management
Advanced
Strategy Formulation
Expert
Potential Movements
Key Accountabilities
- Lead the development and implementation of future-focused public engagement and media strategies, driving a coordinated engagement approach across government agencies
- Serve as an advisor for government entities, providing data and insight-driven advice to resolve engagement challenges and drive adoption of centralized engagement strategies and frameworks to achieve long-term success
- Develop government communication frameworks and review guidelines to enhance effectiveness of public engagement initiatives and collaborate with Abu Dhabi Government Media Office to drive the strategy and KPIs ensuring alignment with the overall Abu Dhabi Government strategy
- Integrate the implementation of data science and capitalize on advanced technology tools to gather public sentiments and optimize engagement outcomes
- Lead multi-agency initiatives and assess strategic programs and policies through use of quantitative and qualitative insights to identify gaps and drive improvements
- Drive partnerships with local, regional and international stakeholders to share best practices and learnings to drive the adoption of best-in-class customer experience across AD government
- Oversee capability building initiatives to upskill and reskill engagement teams , equipping teams with future-focused capabilities needed for success
Preferred Experience And Exposure
- Experience working with senior stakeholders to define and drive engagement strategies
- Experience in large-scale public engagement transformation
- Experience in developing innovative public engagement models and initiatives
- Intune with the latest engagement trends and established best practices and delivery standards
- Experience building high level partnerships, coalitions and event management